Promoting your translation business with a website

Translation industry has grown and changed dramatically over the course of the current decade. Along with Internet revolution and globalization evolved new ways of finding translation service providers. Let’s be frank, the old ways of looking up translation service vendors in a phone book are over.
 
These changes present translation providers with new challenges and opportunities. It’s no longer sufficient to advertise their services locally and expect to get leads with posting their listings in a local phone book. At the same time, it is possible to gain new clients from across the globe working from home and running a freelance business.
 

How should translation vendors cope with these changes and what should they do to stay on the top of their game and ahead of competition?

Creating an online presence in the form of  a website seems like the step in the right direction, but is it really all they need to convince potential clients that they are the vendors who can provide the most professional and reliable service?
 
Well, not quite. Having your own website is a good start but your website must be equipped with tools and marketing portfolio which convinces website visitors that the translation company is the one they are looking for.
 
Today’s translation client is looking for quick quotes, fast turnaround, high quality and competitive rates. The website should show clients, the owner of the website can deliver these requirements. 
 
The website should enable visitors to upload a document and provide an instant quote and delivery date. It should provide tools where clients can enter number of words select language combination and obtain your price for translation. It may seem to appear strange. How can I provide a quote without even looking at the document? But the reality is if vendors can not establish the first contact with the potential client by providing the instant quote, the client will go look for services elsewhere.
 
The website should contain articles educating clients about vendor’s process and approach. Knowledge about translation industry and about tools will build confidence of client in your skills.
 
Can a freelance translator afford to meet all these requirements? Verbumsoft, the owner of Translatorsbase.com has provided freelancers with a ready to create website portals equipped with all tools needed to survive in the current market. Please, click here to view a sample website.

Translators and agencies can start using their websites after they sign up. The website is pre-created with pages tailored to their industry. Click here to learn more about “Translation Portals”.

Visit https://www.translatorsbase.com/business/FreeTrial.aspx to sign up for a free trial.